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  • Writer's pictureMaria Jogi

Law Firm Marketing and COVID-19 | The 4Cs - Community

Seemingly overnight the world changed, the pandemic and panic took over. It was and continuously is a transformational year. The 4Cs have emerged and one of the most wonderful one is the good old Community.

What a buzz-word! But it has changed, too.

The word "community", it has taken back some of its power and meaning as a word referring to people, actual communities, where we live and real people with lives, feelings and families. It feels much less of a number and less 'potential sale'...Would you agree?

Its all about listening to real people, really listening. Hearing the community of people around you and who you target with your marketing. Empathy and all the social skills you have - use them in your marketing efforts.


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