The future of web analytics has arrived.
The latest of Google’s web analytics platform,, Google Analytics 4, is now available (GA4). The new property type includes expanded predictive insights, deeper integration with Google Ads, cross-device measurement capabilities and more granular data controls.
Despite being fully comfortable using the good old GA, I'm excited to be moving over to the new GA4 and testing out the new features and finding out what we had missed before. Yet, not too excited to be setting up the properties... Either way, exciting times ahead.
Onwards and upwards.
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